Escala Expo Car Show

When designing the visual identity for Escala Expo Car Show —an event that brings together scale car collectors— I focused on conveying a sense of energy and togetherness through the use of bright green as the main color, paired with a Helvetica-like, single-weight font used throughout the identity.

A logo with rounded edges was created, adding the right amount of approachability. With its different variations, there is room for playful layouts on all touch-points. The symbol is adjustable both horizontally and vertically, a property that alludes to the main element of the event: the scale cars.